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IKEA's – Japan Retreat & Retake by Marketing Research | T1 2016 MPK732 Marketing Management (Cluster B)
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Ikea reenters Japan after 32 years: IKEA's first try to enter Japan in 1974 failed for IKEA. Now second try in 2006 – a full 32 years later – eurotechnology.com
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PDF) Ikea's failure and success on the Japanese market BAMMC-THESIS BY: ALEXANDRA STOLBA Table of Contents | Wei Wang - Academia.edu
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Ikea reenters Japan after 32 years: IKEA's first try to enter Japan in 1974 failed for IKEA. Now second try in 2006 – a full 32 years later – eurotechnology.com
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